Shoppers
Find clean food near you
Browse the Find a Producer directory — regenerative producers, pledged to the Good Soil Standard, you can buy from today, on the website and in the GSS app.
Browse the directory →Someday
A weekend market where the producers behind your food can look you in the eye.
That's the long-term dream — a year-round, weather-proof farmers market anchored by the Good Soil Standard. For now, the work is connecting families to the producers who are already out there.
Where we are right now
3
producers listed in the directory
Before there's a barn, there's a directory. The honest first step isn't pouring a slab — it's helping families find the regenerative producers who already exist near them, and giving those producers a free place to be found.
If enough families and producers gather around that, the market becomes a real conversation. Until then, we'd rather build the thing that helps people today.
The vision
The barn is the destination. Community is the foundation.
A weather-protected, year-round venue with covered stalls, family-shaped circulation, and a hard rule: every producer vending has to look the customer in the eye. No middle-wholesale, no reseller booths, no “curated” selections from someone else's farm.
Saturdays start with the families who came for the eggs and end with grandparents who came for the coffee and the conversation. Sundays are slower — after-church traffic, cooking demos, the kids' planting workshop.
We're not building it for the producers' margins. We're building it for the families who want a real source for the food they're feeding their kids. And we're building toward it through the directory first.
The Good Soil Standard
Who qualifies
- • Producer-direct (you grew it, raised it, or made it)
- • No synthetic herbicides, pesticides, or NPK fertilizer on the crop
- • Pasture-raised for animals; species-appropriate diet
- • Real-ingredient-only for value-added products
- • Practices stated openly and pledged to the Good Soil Standard
Be part of this
Pick your role.
Producers
Get listed, free
A five-step application — basic info, what you produce, growing practices, photos + documentation, and your listing consent. Reviewed by us personally within 14 days. No fees, no commission.
Get listed →Common questions
The honest answers.
Is the market open?
Not yet — and we won't pretend otherwise. A permanent venue is a someday-maybe that depends on the GSS community growing first. What's live today is the Find a Producer directory: regenerative producers, pledged to the Good Soil Standard, you can find and buy from right now.
Where would the permanent venue be?
Central Texas is our home base, so that's the likeliest region — but this is long-horizon thinking, not a dated promise. The directory, by contrast, is national and live now.
I'm a producer outside Central Texas — is this for me?
Yes. The Find a Producer directory and the Good Soil Standard are national — every Good Soil Pledged or Verified producer in the country gets listed, regardless of where they are. A future physical market would be regional; the directory is for everyone.
How can I support this if I'm not in Texas?
Three ways. (1) Subscribe at the Grower tier — that funds the mission. (2) If you're a regen producer anywhere in the country, get listed so families can find you. (3) Share the site with your own community — every regen-curious household helps grow the movement.